60 Minutes called him “the secret sauce”, “the magic wand”, “the Wizard of Oz behind the curtain” of Donald Trump's 2016 Presidential campaign. In this session, the man behind the curtain, Brad Parscale, Senior Media Advisor, Donald J. Trump for President, Inc., will discuss how data was leveraged to target and turn out supporters during the 2016 presidential campaign and election – ultimately resulting in a win. He will also speak to the evolving role of digital, and how the availability of real-time data and social response was able to inform campaign decisions in ways unprecedented in previous elections. 




Brad Parscale
(Digital Media & Advertising Consultant)