Birgitte Jöhncke

Nordic Head of Media buying Solutions, DoubleClick, Google

Birgitte is the Nordic Head of Media buying Solutions for DoubleClick at Google where she assist brand and agencies in leveraging the DoubleClick technology stack through data driven full funnel marketing in a digital first environment. Prior to joining Google Birgitte started up the Danish entity of Specific Media (Now Viant) responsible for creating, expanding and scaling the business latest across the Nordic region as VP. Birgitte has 20 year experience working with digital marketing across Europe and spend 10 years with Yahoo! helping marketeers expand their digital footprint through digital marketing. She holds a master of science in International Marketing from Odense University and an MBA from Darwin University in Australia Birgitte has a great passion for startup culture and demystifying digital marketing, making it understandable and useful for marketeers to assist and implement their strategy to success.