Regional Vice-President, EMEA, Samba TV
Hitesh Bhatt is the Regional Vice-President, EMEA, of Samba TV, a data and analytics business that measures television and video viewership across screens. The company has been compared to more traditional TV measurement firms like Nielsen, which rely on the people meter to gather viewership data.
Prior to joining Samba, Hitesh was the Digital Revenue and Strategy Controller at Sky Media. In this role, he managed direct and programmatic revenues across Sky’s online, mobile and video-on-demand platforms.
Hitesh has worked at a wide range of publisher and technology companies, from start-ups to major corporations such as Microsoft, Yahoo!, MTV and MediaMind. He started his media career as a media planner at advertising agencies, Lowe and Zenith Media.
He lives in London with his wife and three children, which pretty much takes up all of his spare time!