Senior Global Director of Social Media & Video
Lars is the creator of LEGO’s global success on Social Media and Video platforms.
Based in London with team in the US, Denmark, Shanghai and Singapore.
Lars has build the well know and innovative toy company's social media & video strategy and execution.
When he began in the company there wasn’t even an official LEGO page. In 2015 Adweek scored LEGO
as the number one brand on Social Media and YouTube in the toy industry. Lars has been named as
one of the 25 most Innovative and influential marketers in Europe by the Holmes Report. He holds and
BA and MA in Digital Media Science and a HD in Innovation and Organizational Strategy.