Instagram is one of the world's largest social media platforms, with more than 1 billion monthly active users. How do you tell successful, engaging visual stories on the platform? How do you build an account from 1 to 4.5 million followers? And how do Instagram Stories fit it? Kerri MacDonald, who worked for The New York Times from 2009 to 2018, launched @nytimes on Instagram. Recently, she left The Times to work as a creative consultant on Instagram-based projects. During this session, Kerri will go through examples of inspiring visual storytelling on Instagram and offer ideas and solutions for those trying to reach new audiences there.