Instagram is one of the world's largest social media platforms, with more than 1 billion monthly active users. How do you tell successful, engaging visual stories on the platform? How do you build an account from 1 to 4.5 million followers? And how do Instagram Stories fit it? Kerri MacDonald, who worked for The New York Times from 2009 to 2018, launched @nytimes on Instagram. Recently, she left The Times to work as a creative consultant on Instagram-based projects. During this session, Kerri will go through examples of inspiring visual storytelling on Instagram and offer ideas and solutions for those trying to reach new audiences there.


Kerri MacDonald
(Visual Storytelling Consultant)