In 2019 the Guardian managed an increadible feat: The newspaper got one million people to give them money. But not because the newspaper had put up a paywall, quite the opposite: One million people had willingly become supporters and given money so that the Guardian's reporting would remain free and accessible for all readers around the world - not only the ones who could afford to pay for it. How do you build a brand that is so strong that people are willing to pay for something that they could get for free? Juliette Laborie is the Guardian's director of digital reader revenues, and will explain how the newspaper will reach its next goal: Doubling the amount of people who support the Guardian financially by the end of the newspapers 200th anniversary in 2022.

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