Today, voice-controlled smart speakers are usually a device that sits on your table. In the future, they’ll be integrated into everything we own; refrigerators, cars, mirrors, etc. 

Voice-control and artificial intelligence have become huge focuses of research and investment for the tech giants of Silicon Valley. Amazon in particular has picked up the pace, both by rolling out smart speakers and expanding and improving their voice-activated personal assistant, known as Alexa. During last year’s Christmas season Amazon’s small smart speaker, the Echo Dot, became the overall highest-selling product for the online shopping behemoth. 

Max Amordeluso is Amazon’s Alexa chief in Europe and is joining the Nordic Media Festival to explain how and why voice-activated assistants are becoming an area of focus, and how Amazon perceives the growth of voice-activated devices and services 


Max Amordeluso
(Lead Evangelist for Amazon Alexa in Europe)