I 2020 har Nordiske Mediedager gleden av å presentere et samarbeid med Online News Association (ONA), verdens største organisasjon for digital journalistikk. ONA er en non-profit organsisasjon, og jobber for å knytte sammen journalistikk, teknologi og innovasjon.

I år legger ONA en egen dagskonferanse til Nordiske Mediedager, under navnet ONA Training Day. Under kan du lese mer om hva ONA selv skriver om arrangementet.

 

ONA Insights: Digital Strategy Analytics

Newsrooms have multiple metrics they track related to audience engagement, subscribers, web traffic and more. Which metrics should be your key performance indicators (KPIs)? How should they be interpreted to drive critical business decisions? Which should guide your near-term strategy?

Join us for a one-day deep dive into all things data tracking. We’ll host conversations on setting common newsroom goals, benchmarking information, evaluating key metrics and determining how to create a decision-making strategy for your newsroom. 

You will walk away with:

  • Ideas for getting buy-in
  • from colleagues and/or management
  • Best practices for considering
  • a variety of standard digital metrics 
  • Fresh ideas for setting
  • your own KPIs and thinking about strategy

Ønsker du mer informasjon om arrangementet? Send en mail til ona@mediedager.no.